{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of high-end brands drive direct exposure through social media advertising and marketing, celeb collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't altered much in years; it does not have TikTok, and d